Not everyone is a fan. “Passers by”. Music “hunters”. ” Perusers”. Those are people you want to convert into fans. Each and every person that somehow lands on your music page is a potential sale. To get those people to become fans, you need lure them in, entice them with what you have to offer them, and convert them from “passers by” into fans. It’s called conversion, and more specifically, in the world of marketing, it’s a stat called “conversion rate”. It’s a percentage of your new traffic that ends up being a sale (or other goal).
Autoplay may be hurting your conversion rate. Autoplay is when someone lands on your music page and your tunes are set up to start playing automatically without the consent or choosing of your new visitor. If your guilty of this marketing tactic, here are three scenarios that leave a bad taste in your visitors mouth.
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Everyone and anyone who creates for a living will always run into the dreaded “dry spell”. It can’t be helped. Some people believe creativity itself is only a gift from a passing muse, and others believe it comes from the karma in their lifestyle.
One way to kick start your recovery from a dry spell is to think about the creative process as a system or a school of thought. Let’s take a look at how this 5 step blueprint can fuel your creative fires.
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I have said in the past that being an approachable and likable person as opposed to being a magical entity called an “artist” is a better way to handle yourself in the eyes of your fans and potential fans.
I had an experience over the weekend that I want to share with you, as it pertains directly to this philosophy.
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Recently I had an incredible insight into something that might not have been meant for musicians. Reflecting on that, I suppose that is what makes great art, no matter what we see, it can be applied to any of us in a way that appears it was made just for us. Musicians, read that sentence again.
I watch movies when I exercise. It makes the time pass so much easier for those long spells of cardio. Today’s gadgets make it easy and portable.
The movie I’m watching this week is Batman Begins. I have seen it before, but for some reason, I had never seen it like this. I have had a paradigm shift.
“C’mon, Heath, Batman?” you might be saying.
Let me explain.
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We are heading into the weekend, and that means musicians of every walk are working this weekend… “the gig”. Magic words if you have “the fans” to make it profitable.
Am I aware you have a show this weekend?
Do I even know your a band I would enjoy seeing?
Most of your “yet to be” fans won’t just walk up to you out of nowhere and ask you this. Actually, if this has EVER happened to you, please leave a comment at the end of this post because I would love to hear that story.
There are way’s to actively seek out new people (read potential fans) who are not aware you exist and introduce yourself.
Here’s how to do it…
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