Somewhere along the lines, musicians have been brainwashed. I don’t mean they are now covert operatives activated by a special chord progression, but I do mean that a lot musicians today are not comfortable making money with their music. Some even have concerns playing their music so as not to impose their creativity upon others. Let’s take a look at three mindsets that could hold you back from making money with your music.
Tag Archive: fans
4 Ways to Keep Momentum Going When Recording An Album
For musicians that aren’t yet signed or making music full time, that side job and a busy lifestyle can get in the way of recording your current album. It’s easy to be distracted when such a daunting task is looming over you like a heavy weight of responsibility on your chest. It doesn’t need to be like that, recording an album should be fun and satisfying. If you struggle to keep momentum going, here are 4 ways to make sure you record as often as you can.
Being Yourself vs. Image
Is being yourself making you the most money? There comes a time when musicians need to think about their careers from a business standpoint… hopefully far earlier than me needing to point that out.
As a public figure, a musician is always under the microscope. It comes with the territory, and the bigger you become, the more microscopes involved. How you present yourself to the world affects how easily your accepted into a potential fan’s sphere of influence.
Genre Marketing
Answering the following question used to be fairly simple:
“Oh, you’re a musician? What kind of music do you play?
“Rock.”
“Oh, cool”
…or…
“Oh, you’re a musician? What kind of music do you play?
“I rap.”
“Oh, cool”
You get the idea. It’s a simple question and answer that many musicians get all the time. Almost guaranteed to happen the first time someone meets you and realizes you have music to offer, it’s practically automatic.
It’s the equivalent to being asked “How are you doing today?” and answering “Good, thanks.”. You may be far from “good”, but it’s your automated response 99% of the time.
They ask, you answer, now they know.
That’s the format for introducing yourself and your music.
I say that isn’t good enough.
I say that’s a missed opportunity to market your music. I suggest you adopt a new format immediately.
How Autoplay is Hurting Your Conversion Rate
Not everyone is a fan. “Passers by”. Music “hunters”. ” Perusers”. Those are people you want to convert into fans. Each and every person that somehow lands on your music page is a potential sale. To get those people to become fans, you need lure them in, entice them with what you have to offer them, and convert them from “passers by” into fans. It’s called conversion, and more specifically, in the world of marketing, it’s a stat called “conversion rate”. It’s a percentage of your new traffic that ends up being a sale (or other goal).
Autoplay may be hurting your conversion rate. Autoplay is when someone lands on your music page and your tunes are set up to start playing automatically without the consent or choosing of your new visitor. If your guilty of this marketing tactic, here are three scenarios that leave a bad taste in your visitors mouth.